an experienced independent Marketing and Communications Consultant with more than 18 years of experience in the field of Marketing & Advertising
Education & Certification:
Nermine is an experienced independent Marketing and Communications Consultant with more than 18 years of experience in the field of Marketing & Advertising. Throughout her career, she worked in and with number of multi-national companies, Event Management and advertising agencies specialized in both pharmaceutical and FMCG fields, where she held positions in the Marketing & Communication Divisions. From planning marketing plans to executing marketing campaigns, Nermine was always successful in conceptualizing and executing effective communication strategies that address the client’s strategic marketing objectives. Her deep understanding of the different market dynamics governing different industries enabled her to successfully direct a number of key accounts for high-profile business in the Healthcare industry with GSK, Novartis, Roche, AstraZeneca, Sanofi, Lundbeck and Pfizer. As well as in the FMCG industry. She also participated in launches of most of Market leaders products in pharma industry in the past 10 years. In addition to FMCG field worked as personal coach and trainer for Marketing managers in garments, Sadko and Kiriazi, Energizer , schick, Moulinex and Tefal among other companies.
She also was successful leading and coaching big team of managers and executive in different sectors executing different projects and achieving targets.
As part of her consultation practice, Nermine also provides staff training for Marketing department staff in companies and advertising agencies in the areas of Marketing, sales, Planning, PR, Communications, Negotiation, change and Account Management.
She has worked closely with thought leaders in Oncology, hematology & Urologist which gave her a wealth experience in understanding KOLs needs, aligning their vision, and helping working in teams, and appreciating diversity.
In addition to her professional experience, Nermine lectured for a number of Universities like Eslsca IMC courses for MBA students, Misr International University Mass Communication and Business department and Arab Open University social Marketing, Consumer behavior. American University in Cairo, Marketing and Consumer Behavior.
With a cumulated background of academic teaching experience, experiential training and consultancy with a wide variety of organization in diversified industries, across the Levant, GCC, North Africa and Hong Kong. Some of them were Qatar Foundation, Zain, STC, Etisalat.Oreedo Omantel , ADMA,ADNOC, DEWA, Aramex, WHO, Saudi airline, Etihad airline, Gulf Air and Egyptair .Abu Dhabi Health Authority, Fujairah Post, and Schnider.. QDB and QNB. ILO (International Labor Organization).Egypt post, Ganope,Ezz Steel, Arma,and Scib. HSBC and SAIB Bank
She has developed an exposure and skills to develop and deliver training programs in all 2 languages she speaks: English and Arabic.
She has taken part in developing the Primary Health Care Center agents in Qatar as part of the Health Care Reform.
She is now taking part in the Presidential Leadership Program as Marketing Champion and is leading a Sustainable Development Awareness Campaign and teaching Sustainable Development as an elective course in Cairo university.