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Nasr City, Cairo
73 Mostafa El-Nahas St.,

Marketing Management

Marketing Management

=> Course objectives:

Upon completion of the program, you'll be able to ---

  • Develop a Marketing Strategy
  • Develop a Marketing Plan
  • Managing a Marketing team
  • Understanding Advanced Marketing Techniques.
  • Using Advanced Marketing in Organizational Development

 => Course Agenda:

  • Day one:
    • Introduction to Advanced marketing
    • How to settle a Marketing Plan
    • How do we identify and understand markets?
    • Broad Objectives of Marketing
    • Marketing Automation in 2018
  • Day Two:
  • Day Three:
    • Marketing Mix – The 4Ps & the 6Cs
    • Rules of Marketing Communication
    • Specific Challenges of Marketing High Technology
    • Marketing Resource Management
    • Modern Marketing - Generation Z characteristics
  • Day Four:
    • How to develop a Marketing Strategy
    • Brand Management
    • Marketing Operations Management
    • Digital Marketing Techniques
  • Day Five:
    • Monitoring & Tracking Marketing Activities ( CRM )
    • KPIs of Marketing Activities
    • How to deal with Negative Comments
    • Competitors Analysis
    • Advanced Marketing Trends in 2018

 =>Who Should Attend :

  • Senior Marketer
  • Marketing Managers
  • Business Owner
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