Internal Branding

=> Course objectives:

Upon completion of the program, you'll be able to ---

• Develop a Brand Management Strategy Internally
• Understand the Relationship between HR & Internal Branding
• Managing a Brand Management team inside the Organization
• Understanding Brand Management Techniques.
• Using  Brand Management in Organizational Development
• The Impact of Internal Branding to obtain a professional Customer Experience

 => Course Agenda:

• Day one:
  
  • What’s Internal Branding? External Branding?
  • The principles of internal branding
  • Internal Branding Audit
  • ORM & internal Branding
  • Selling the Brand Inside The Organization
• Day Two:
  
  • How to Defining Your brand with your organizational ideology
  • Brand Management Online
  • cases of effective communication processes and see the effect on the employees
  • Brand Management Performance Measurement
  • Internal branding and sustainability
• Day Three:
  
  • How to Integrate between HR Process and your Branding
  • The Impact of Internal Branding on your HR Activities & Tasks
  • How to Build A long term relationship between your Employees & your Brand
  • Brand Management Resource Management
  • Internal Branding Trends in 2018

 =>Who Should Attend :

• • Senior Marketer
  • Brand Management Managers
  • Business Owner
  • Business Development Executives
  • PR Department
  • HR Executives