E-commerce & External Marketing

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=> Course objectives:

Upon completion of program, you'll be able to ---

Knowledge of the main channels for e-marketing and its role in the marketing of e-government services.
Knowledge of the most important characteristics of e-commerce in 2017.
Understand how to use e-commerce to achieve the objectives of e-government.
Management and control of any electronic business; and how to craft deals and contracts for e-commerce.
Overcoming the problems of e-commerce.

=> Course Agenda:

Day one:
- Introduction to e-commerce in the modern era (defined types).
- Statistics global and regional e-commerce and interaction with electronic services.
- Advantages and disadvantages of e-commerce.
- The relationship between traditional marketing and e-commerce and e-government.
- What are the forms of e-commerce? What are the levels?
Day Two:
- What are the impediments to the use of electronic commerce?
- Theoretical and scientific methods to overcome the problems of modern e-commerce
- The impact of e-commerce and the Internet on information security in e-government.
- Practical application of knowledge of the most important marketing e-regional and global trade channels
- What is E-contract? What are the most important characteristics?
- E-commerce Contracts
Day Three:
- The conclusion of electronic contracts via e-mail.
- Mechanism - held e-commerce transactions over the World Wide Web (Internet).
- What are the electronic payment methods?
- Forms of electronic bidding.
- The most important attributes of e-procurement.
- The future of e-commerce and the most important challenges in 2018.

=>Who Should Attend :

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