Nasr City, Cairo
73 Mostafa El-Nahas St.,

Advanced Selling Skills

Advanced Selling Skills

=> Course objectives:

  • To carry out a SWOT analysis in six key areas which will help you be a better salesperson in your current sales environment
  • To examine the selling and buying cycle
  • To understand how to develop stronger relationships with customers, which will produce higher sales revenues
  • To know how to effectively manage your key accounts and maximise sales with those accounts
  • To be able to effectively present your sales message to your customers
  • To learn how to find new customers and retain them
  • To understand the importance of sales forecasting
  • To learn how to maintain motivation and momentum when the going gets tough

 => Course Agenda:

  • Day one:
    • Introduction
    • The Qualities Of A Professional Salesperson
    • SWOT Analysis: The Six Key Areas A Top Salesperson Needs To Constantly Examine
    • Selling, Negotiating, And Marketing: The Difference Between Them
    • Analysis And Planning Strategies
    • Understanding The Components Of A Successful Sale
    • Understanding 'How' People Buy And 'Why' They Buy
    • Consultative Selling
    • The Selling And Buying Cycle
    • Account Management
      •  Knowing Your Customers
      • The Customer / Buyer Meeting
  • Day Two:
      • Account Management (Continued)
        • The Proposal
      • Sales Presentations 
        • Preparation
        • Making A Presentation 
        • Identifying Buying Signals
      • Closing The Sale
      • Maintaining Key Accounts
        • Knowing Your Customers 
        • Understanding Needs And Expectations 
        • A Hierarchy Of Client Needs 
        • Customer Relationship Management 
        • Follow-Up And Follow Through 
        • Understanding Behavioural Styles When Selling
      • Keeping Yourself And Others Motivated
      • The Way Forward

 =>Who Should Attend :

Experienced business-to-business sales professionals interested in further increasing their sales skill levels


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